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5 Tips on How to Write Effectively for Online Readers

Online writing has become more popular not only as a job you can do remotely but also as a great pass time activity to explore. Here are some tips for effective online writing.

  1. Know and understand the needs of your audience

It is crucial to consider your audience’s needs in order to be an effective online writer. Consider the following questions about your intended readership:

  • Who are they?
  • When, where, and how will they access your article?
  • What kind of information would they be interested in reading?

Your audience’s motivation to read your article is a key factor to consider as a writer. Pick topics that your intended audience will find interesting and informative. Have a theme that stands out to make it easier for your readers to know what to expect from your site. Also, help them find what they are looking for with a meaningful title, helpful tags or keywords, and a clear structure.

2. Make it simple and easy to read

The way people read online is different from the way they read print. Eye-tracking studies reveal that readers skim and scan websites, actively searching out information, rather than using the more linear methods associated with reading printed material.

Therefore, make it as simple and easy to read and locate vital information as possible for your reader. Use short sentences and paragraphs or bullets if necessary, with meaningful subheadings. Remember your readers, especially the ones who browse on their phones will usually be in a hurry, so 500–1000 words are as much as they will be prepared to read.

When choosing fonts, consider Sans Serif fonts because they are easier to read and gentler to the eyes. You should always try to get a good contrast between the text colour and the background.

3. Use pictures

Pictures are visually appealing and can capture and arrest the attention of your online readers. A great picture illustrates your theme and really help to catch your audience’s imagination. One thing to remember is to ensure you have the necessary permissions for images that are not yours especially if it protected by Copyright Law.

4. Choose titles that entice readers

Grab your audience’s attention with catchy titles and opening lines. Attractive titles asking questions, making promises, or signaling useful lists, links or tips are popular.

5. Include relevant key words

Key words make your title easier to find from search engines. Using the right key words in the title and body of your article will help you connect searchers to your site by the process known as Search Engine Optimization (SEO).

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